Social Media Coordinator

Not Another Agency
Colombo
Industry : Advertising & Marketing
Type : Full Time
Closing Date : 2022/01/09

The ideal candidate will create and maintain a strong online presence for our company and its brands. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness.

Responsibilities

  • Oversee day-to-day management of campaigns and ensure brand consistency.
  • Facilitate scaling brand and company awareness through various social media channels.
  • Work with brands to create and implement social media strategies monthly.
  • Ensure brand consistency in copy through tone, voice, and terminology.
  • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, Tiktok, YouTube, LinkedIn, Twitter and etc.
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others SMM tools.
  • Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives.
  • Research target audience and discover current trends.
  • Develop optimal posting schedule for all brands.
  • Work with the marketing team to develop social media marketing campaigns.
  • Monitor web traffic.
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs


Qualifications

  • Communication: Great verbal and written (English and Sinhala/Tamil) communication skills are essential for this occupation. You will be interacting with writers, designers, developers, and customers and report to senior management personnel.
  • Creativity: Crafting engaging content along with the creative team is an important skill and you must constantly align content with customer trends and market changes to interest and engage people.
  • Technology: Computer skills, skills in using social media platforms, and skills in using tools that analyze social media platforms are requirements for this position.
  • Research: Skills in learning social media trends, identifying new social media tools, and finding real-time online conversations are necessary and you must have an understanding of the trends and techniques of social media as well as the company’s online presence to effectively handle social media marketing.
  • Time management: The skill of organizing tasks to meet deadlines is essential for this professional role, you will be expected to work according to schedules and must meet marketing and business goals.